Business strategy is a long-term direction of business development for fulfillment of intentional business goals.

Strategies are the blueprints you draw to help you achieve your goals; they are the systems you use to get yourself where you want to be. Strategies must be put in the context of your business “building” — integrated with your vision, your goals, and your tactics.

sources:

http://www.score.org/bp_2.html

http://www.flyingsolo.com.au/p200887500_how-to-set-business-goals-short-term-long-term-goal.html